The “Ulm School of Design” was founded in 1953 by Inge Scholl, Otl Aicher, Max Bill and others in Ulm and lasted until 1968 It is considered the world’s most prestigious design school after Bauhaus. The HfG enjoyed an outstanding international reputation and was a pioneer and role model both for future design courses for colleges for design as well for as the professional profile of graduate designers.
The Aim of the Project
To position the Ulm School of Design as an international centre for the creative industries in cooperation with global companies and colleges.
// Market analysis / Market monitoring
// Competitive analysis
// Marketing and sales strategy