The concept is based on the changing requirements of guests in temporary accommodation. The interests of young people and their affinity with new media provide the focus for Bavarian Hostels to remain attractive in the future for the target group. With the Youth Lab all new ideas can now be tested for a room in a youth hostel under real-life conditions.
The Aim of the Project
Repositioning of the brand and its definition for its target audience which the contribution of architecture can achieve
// “Youth hostel room of the future” ideas competition for architectural colleges
// Public Relations
// Extensive preparation of a study with numerous awards for developing the travel habits of young people in collaboration with the Häfele company
// Video production