EUROPE’S LEADING AGENCY FOR ARCHITECTURAL COMMUNICATION
ap35 GmbH Architecture Management & Relationship Marketing is the agency for brand strategy, brand presentation and brand communication.
The first and largest agency in Germany for architecture marketing.
Our focus is on architects and companies working in the field of architecture/design. The agency’s activities include: marketing, counselling, strategy, corporate design, communication design, public relations, new media, graphic design and event management.
We work all over Europe as a full-service agency for international architects and companies.
AP35 HAS EXCELLENT ACCESS TO THE EUROPEAN ARCHITECTURAL MARKETS – TO MEDIATORS AND DECISION MAKERS – THROUGH MANY YEARS OF WORKING IN THE ARCHITECTURAL INDUSTRY.
MARKETING & STRATEGIE
BASIC ASSESSMENT
MARKET RESEARCH
MARKET SEGMENTATION
MARKET DEVELOPMENT STRATEGIES
CORPORATE DESIGN
CORPORATE IDENTITY
PRESSARBEIT
BASIC ASSESSMENT
COMMUNICATIONS POLICY
COMMUNICATION STRATEGY
EVENT MANAGEMENT EXCURSIONS
IDEA DEVELOPMENT
ORGANISATION
IMPLEMENTATION
ADDITIONAL PROCESSING
INVITATION MANAGEMENT
EXHIBITION DESIGN
SCENOGRAPHY
CONCEPT
VISUALIZATION
CONVERSION
NEW MEDIA & GRAPHIC DESIGN
WEB & MEDIA STRATEGY
GRAPHIC- & WEBDESIGN
PROGRAMMING
CONTENT MANAGEMENT
VIDEOPRODUKTION
With the ap35 academy we offer a young project, with which we would like to train and support you as a company and your sales representatives in particular, for goal-oriented communication with renowned architects.
At these events we explicitly focus on establishing the sale and distribution of your products in the desired market exactly according to your ideas. The event consists of stimulating lectures on the one hand, and workshops in small to medium-sized groups on the other hand, in order to develop new strategies and measures for successful communication.
AGENCY
ap35 GmbH
Ideology:
We like flat hierarchies, but appreciate clear structures and clearly defined responsibilities. A relaxed cooperation based on appreciation and respect.
Who we are
Founded in 2003, we are the generation of the daring, with a persistent urge for the impossible, but always able to create, wanting and inspiring omnipotence. The HFG Ulm, as the hearth of creative restlessness, as well as the architecture of the modern age are our heroes, transporters and benchmarks in creation, in the transposition of the new in architectural marketing.
What we do:
In the field of branding and brand strategy, we advise and support our clients comprehensively and competently. As a partner, we ensure sustainable success. Everything, really everything, we question, we not only take up a social discussion, we sometimes kick it off and have invented architectural marketing in the 21st century. Constant monitoring, information and consumption in society and cultures characterize the ap35.
What motivates us:
The exchange and dialogue with creative people, architecture and nature, with its wonders, are role models and write history. This does not let us rest and always move forward. Through constant market observation and further education we are always up to date and can deliver future-proof concepts and strategies.
NETWORK
OR: THE NETWORK TOOL OF THE AP35
To be successful in global business, you have to combine the most diverse communication systems and networks into a functioning whole. Clique formation has long since lost its ominousness, not least thanks to booming online network portals. However, in the end the path to the network always leads via the personal.
ap35 knows this well, thinks and loves to work in these relationships. Connecting people and creating added value is one of our virtues “Today everyone calls it networking”.
The agency generates contacts to over 15,000 international architects. Trends and technologies from the future shape our everyday life.
SPORTING PLATFORMS
GAM open | WAM open
The year begins with winter sports at the German Architects Masters and every four years with the World Architects Masters.
www.gam-open.com, www.wam-open.com
LCC open
For the windy days there is a sailing sport format for those who want to feel comfortable and measure themselves on the water. Communication and getting to know each other takes place in a small circle on this platform.
www.lcc-open.com
Fieldsoccer
The #1 sport in Germany is also one of the most popular sports among architectural firms. Since 2002 the Fieldsoccer Tour has been taking place nationwide and enjoys great popularity – sweating together unites!
www.fieldsoccer.com
KNOWLEDGE PLATFORMS
ACFx Konferenz
Trends and visions of the future shape our activities. With the interdisciplinary conference Architecture Corporate Foresight we would like to give impulses to connect future processes as well as work and action in architecture by knowledge of other industries. Minds of Tomorrow.
www.acf-conference.com
Network Day
With the ap35 network day we network our customers and help them to make new and successful contacts. This is organized and carried out once a year by ap35.
University cooperations
Through our connections to the most important international architecture schools, we act as a source of inspiration and combine the ideologies of students with the pragmatic approaches of companies. Among the universities are Munich University of Applied Sciences, ABK Stuttgart, Institute for Computational Design Uni Stuttgart, ILEK Stuttgart, AA FAB London, MIT Boston, ETH Zurich, Harvard Boston.
Fachexkursionen
With the specialized excursions conceived by ap35, the focus is on contemporary architecture with the claim of comprehensive knowledge transfer. The definition of the destination is done in coordination with the client – worldwide.
Professional excursions
To be at the medial pulse of time is our claim. Through an intensive exchange with the most important architecture, interior design, real estate and design media as well as specific trade press, we can place information in a targeted and effective manner.
THE TEAM
From irresistible lateral thinking character heads, trained 5 and 10 fighters who live and love their disciplines. We as the ap35 team are convinced that big change is signified on a small scale. And innovations arise at the interfaces between people, markets, technologies and companies.
PROJECTS
OUR CUSTOMERS
from A-Z
