Climatex

Textile manufacturing for air-conditioning upholstery and functional fabrics has been part of the JAB Anstoetz family since winter 2018 and impresses the architectural sector with outstanding properties in the long term.

Project Information

Task

From the beginning, ap35 accompanied JAB Anstoetz in introducting the new brand climatex®. The goal was to increase the awareness of the brand and to emphasize the USPs of the product. Two exhibition booths were designed, an animation was developed, as well as flyers, brochures and a website for the brand. The content also focused on the “Cradle to Cradle” concept and the textile screw process, and bringing them to the attention of potential customers.

Services

// Graphic and content design of the trade fair stands at IMM Cologne and architect@work.
// Concept and design of a booklet and flyer on the USPs of climatex®
// Development of an icon set
// Development and design of the screen design for the climatex® website
// Animation of the USP’s as a short clip in German and English
// Text content creation and proofreading for all developed media