Textile manufacturing for air-conditioning upholstery and functional fabrics has been part of the JAB Anstoetz family since winter 2018 and impresses the architectural sector with outstanding properties in the long term.
Task
From the beginning, ap35 accompanied JAB Anstoetz in introducting the new brand climatex®. The goal was to increase the awareness of the brand and to emphasize the USPs of the product. Two exhibition booths were designed, an animation was developed, as well as flyers, brochures and a website for the brand. The content also focused on the “Cradle to Cradle” concept and the textile screw process, and bringing them to the attention of potential customers.
Services
