The German Youth Hostel Association is a unique association with the core idea of peaceful encounters of young people from all over the world. The German Youth Hostel Association consists of the main association level, the state association level, local and district associations.
Repositioning the brand with its target group and defining what contribution architecture can make to this.
// Interdisciplinary workshop on brand and value definition
// Initiation and implementation of an architectural competition for the first design youth hostel
// Press and public relations work
// Ideas competition “Youth hostel rooms of the future” with architecture colleges
// Extensive elaboration of a study with numerous awards on the development of travel habits of young people in cooperation with the company Häfele
// Video production
// Conceptual development of the conference “Travel X” on the topic of “Young Travel” with corporate design
// Initiation and realization of the international architecture competition for Munich’s City Youth Hostel